MEDIA CENTER ::: EQUAL MEDIA KIT

Primary Logotype

This is the Primary Equal® logotype. There is a spot
color and a black-and-white version of the logotype.
The logotype has been custom-drawn and must not be
recreated. Do not attempt to set type. Do not attempt to
change the weight of the letterforms.

Primary Inline Logotype

This is the Primary Inline Equal® logotype. There is a four color and a black-and-white version of the logotype. It has been weighted to mimic the effects of the Primary logotype in an inline use. The logotype has been custom-drawn and must not be recreated. Do not attempt to set type. Do not attempt to change the weight of the letterforms.

Primary Color Palette

This is the primary color palette for Equal®. Do not attempt to approximate colors, use the formula breakdowns listed in the full brand kit for these colors.